Colorado Creative Music Case Study Essay

Large differences among competitors (advertisement) Necessity of touring crosswise the country ( more than mortalal approach) Driving forces Financial Lowered initial investing (technology) Easy to enter the market Digitalization (fixed costs) Non-financial (art) To create a ameliorate piece of art Essential for business to happen Attractiveness of the manufacturing from the standpoint of good long-term profit prospects Health problems of Mr. Darren Skanson Instead of 2 planned CDs only 1new CD He found new musicians pack to sell more CDs (no more sales, no profit) for acceptation of the CDs by distri butors behave sales are big part of sales Finding of rough responsible and skilful person SWOT analysis strengths decreased expenses payable to digital revolution beat on the market Darrens bearing at shows the direct sale weaknesses lack of managerial skills insufficient scattering channel reducing profit SWOT analysis cont opportunities r from each onein g broader audience with promoting various artists and music styles music events outside carbon monoxide gas cooperation with retail outlets nationwide threats new entrants existing competition minor position on the market iracy Assessment of CCMs financial performance not very various financial performance of the company Trends in each year increase gross profit of the company/expenses are increasing/net income is decreasing except 1998/sales are increasing but not very problem Increased number of work increase number of bills for hiring of new people.He need to sell more CDs if the company wants to be a part of national distribution he had several options 1. To have several artists and to play as record grade 2. Compete with artists on a recording label with Sony Classical 3. To draw a new good selling product and to use money from sales for first two goals He found out that inevitably to increase promotion and publicity process (not quality but image) The biggest predicament after having health problems need to find responsible and skilful person Uncertainties manager on his position can be weak and not such good as Darren not beneficial for the company no profit.