Marketing Segmentation Essay

1. Geographical segmentation The grocery store is divided according to geographic criteria alike(p) nation, state, religion, countries and so on Geographic data create accurate visibleness of specific. For eg in rainy season sells rainy clothes (like raincoat, umbrella etc) 2. demographic segmentation it divide to the market into groups according to variable in age, family, gender, surface of family, income of the consumers etc 3. Psychographic segmentation It is a science which use in collapse understands each told consumers according to their life style, personality, value and social-class.I am doing job in Bajaj Company, after this company has monopolised in almost every(prenominal) field all in the field of manufacturing bikes or bulb, render mail etc. Earlier, the customers were not fond of verities because there were not too many verities in the market and less arguings, further, in present time a huge competition has been taken place that for survive in the mark et e very companies should be update with their products, otherwise rival companies will lead them.If we talk virtually the bike fashion we see that our youngsters like those bikes which must not be strong in pickup (60 km/h with few minutes) as well as well behaved looking means it looks different from others, overly this, old agers necessitate those bikes which run comfortably that they ride normally, to keep this in their mind all companies like hero Honda release many bikes like hero sandwich stunner, CBZ, Karizma for young generations. While, for old agers they released Slender, Passion, CD dawn etc, in uniform pattern Yamaha release Yamaha R15 which cost is almost Rs. 15,000 in present time, but give a well behaved look which attract the customers.So, after a erect deal research on these companies, Bajaj Company wants to release such bike series which is not only for young as well as cured can use it, so this company manufactured lots of bikes Pulsar and make serie s for youngsters which not only good looking but in addition having that price which every customers can afford and easily buy the products and it likewise give good mileage than others companies bike, and from the point of view senior, whose ages is 40 old age and above, they release Platina with self start facilities which is easy in riding.By all these information I want to describe that Bajaj Company separate it products in various categories according to customers demand thats why this company is deviation extremely good and successful in satisfied to consumers. If we talking nigh bulb, tube lights, this company manufactured the bulbs, CFLs, tube lights which not give amend light but also take few electricity and go long times. Especially CFLs which cost atomic number 18 high but it survey beyond one years and it takes less electricity and give light so much as a 40 watt tube light gives.There are many designs of CFLs has been released in the market which change is mo re than bulbs and tube lights. So according to customers choice and willing Bajaj Company put down fashionable CFLs in the market which attract consumers with its designs but also reduce the electric bill of customers and supplies good light over all houses. So like this the company segmented it electric accessories in various styles, according to customers willing and choice. Marketing aim Marketing plan is a marketing strategy which involves marketing plans for a pie-eyeds marketing activities.Marketing planning functioning is process of business planning in marketing plan all the firms keep an eye on all marketing activities as well as competitors and they also come to know the view of the customers rough their products like they are satisfied with their products or not, if not, know the reason of disliking and what they want improve in the products etc, because satisfaction of consumers is very important, after all livelong marketing processes and successes are depend onl y upon customers.They are the important snap off of business. For e. g. if we talking about auto mobile all companies like Hero Honda, Yamaha, Bajaj etc, manufactured ordinary bikes( like Hero Honda released CD 100 posterior Splendour , Yamaha CX 100 and Bajaj released scooters and later Bajaj Boxer) but, there were some problems and want took place in the bikes like the capacity of the engine was not good that was giving low mileage, pick up was ordinary and ordinary looks etc, after looking and analysing all problems of customers all companies manufactured those bikes which are giving good mileage, capacity of engine is very good and all are stylish as customers wanted.For e. g. - Bajaj released discover series, pulsar series, Hero Honda released Passion, Passion plus, CBZ, Karizma etc, Yamaha released Yamaha R15 (but it is too costly), TVS manufactured Apache etc. Beside these, all companies also release scooty for college going girls. Because they knew that all ladies cant ri de the bikes thats why to keep in mind the facilities of girls they produced scooty which is very light with self start facilities, without gears.These products became very popular among the girls, not girls make up boy also taking ride of the scooty many times. Like this all companies conduct a SWOT (strengths, weakness, opportunities, threats) means they research on the behaviour, likes, dislikes, what are the deficiencies in the product, what else and what new their customers want in their products and what other companies provided to customers and do better than them.