Amazon Case Study Essay Example | Topics and Well Written Essays - 1500 words

Amazon Case Study - Essay Example It was not without the physical labor by the visionary man himself Jeff Bezos who contributed in its physical transportation and other essential activities that were necessary in the beginning. By the year 1997, it saw massive expansion in form of collaborations with few giant players in the industry namely Silicon Valley. The idea behind the name (Amazon): Since Amazon is the world’s largest river and Jeff Bezos had believe in his ideas, he wanted to develop a platform that is worldwide famous and massive in size. Much to his hard work and planning, Amazon has turned out to be the world’s largest online book store. In a period of nearly one year, it made it across the internet as one of the largest and the only online retailer since there were no major threats and competitors at that time. Vision and objectives: The beginning vision was more focused on making it the largest online book stop, but later the circle expansion was considered and it worked on providing produ cts other than just books as well . The vision was focused on â€Å"customer centric† policy which would focus on meeting the requirements of the customer. Distinct Groups segregation: While the earlier focus was on online sales only, with time the focus was expanded to customers who were clustered into three groups namely â€Å"consumer customers† who are directly associated with the products and services offered by the parent company itself, developer customers who used the technology and resources of Amazon for running their business, and finally the seller customer who used Amazon as a platform to sell their products which were not necessarily the Amazon Proprietary. 1997 letter to the shareholders: Some of the salient points of the letter are: Customers are the focal point Policies would be made keeping in view the long term planning and perspective. Both success and failure would be critically evaluated. The decisions so made would be daring in many ways and this way the new paradigms would be explored through a combination of success and failure from the dare game. 3 pillar strategy: The 3 Pillar strategy has been adopted to accomplish the vision chalked out by the man who started it all Jeff Bezos. These pillars are as follows: Selection: The policy was based on providing the customers with a long list of options in various categories in each of the discipline products that are in the manufacturing capacity of the company. Convenience: Customers are the backbone to any organization and enterprise. Amazon takes this factor in to equal consideration and does all to ensure the customer satisfaction and ease of actions. This is done in form of providing them with many options prior to purchase and order and post order which includes the feedback mechanism. Price: Amazon ensures attracting the customers towards itself in many ways, the price advantage and core competency of reduced prices is part of Amazon strategy. This can be seen in case of the latest e book reader launch Amazon Kindle Fire, which has startled the entire world by its low price. The prices are reduced with no compromise on the quality. The quality